Programme

Curriculum

Apply

Cohort 06 · august 2026

25 Seats Only

By Application Only

Build a

Build a

Build a

Highly-Profitable

Highly-Profitable

Highly-Profitable

Brand Design Career.

Brand Design Career.

Brand Design Career.

A 3 month bootcamp for designers who are ready to go professional. Learn identity design from brief to final delivery, and build the business around it. Pricing, clients, systems, delivery. By application only.

A 3 month bootcamp for designers who are ready to go professional. Learn identity design from brief to final delivery, and build the business around it. Pricing, clients, systems, delivery. By application only.

See what's inside ↓

3 Major parts of the programme

3 Major parts of the programme

3 Major parts of the programme

Every designer who goes professional needs two things. The craft, which means mastering identity design from start to finish. And the business, which means pricing it, selling it, delivering it, and doing it again.

Every designer who goes professional needs two things. The craft, which means mastering identity design from start to finish. And the business, which means pricing it, selling it, delivering it, and doing it again.

How it works

Brief to brand.

3 months.

Most programmes teach you tools. This teaches you thinking. Strategy, visual direction, a complete identity system built the same way we do it at Ajeeb Studio on real client work.

Who you learn from

Direct access to

Areeb.

Every session is live. Every critique is personal. Areeb has led brand projects for Spotify, Uber, and Coke Studio. For 3 months you get direct access to how he thinks and how he works.

What you walk away with

A portfolio

that earns.

Two to three complete brand identity case studies, a pricing and proposal system ready to use, and a clear way to find and close clients. You leave ready to charge properly and work professionally.

Listen to what our

members say

Listen to what our

members say

Listen to what our

members say

Fahad

Creative Designer

Ariba

Creative Designer

Sila

Creative Designer & Content Creator

Fariha

Visual Artist & Creative Designer

Momina Raza

Visual Artist & Creative Designer

Aman

Visual Designer

Saif Haq

Creative Designer

Arshan Tawhidi

Product Designer

Kanza

CEO & Founder of NVRMND Studios

Muhammad Saad Burki

Writer & Art Director

Laiba

Creative Designer

Abdullah Naseer

DP / Director & Video Editor

Khadija

Creative Designer

Fahad

Creative Designer

Arshan Tawhidi

Product Designer

Ariba

Creative Designer

Momina Raza

Visual Artist & Creative Designer

Laiba

Creative Designer

Aman

Visual Designer

Fahad

Creative Designer

Laiba

Creative Designer

Kanza

CEO & Founder of NVRMND Studios

Momina Raza

Visual Artist & Creative Designer

Ariba

Creative Designer

Abdullah Naseer

DP / Director & Video Editor

Arshan Tawhidi

Product Designer

Aman

Visual Designer

Sila

Creative Designer & Content Creator

Real projects. Real results for leading brands

Real projects. Real results for leading brands

Learn how to build high‑value brands for clients who respect your work and pay premium prices.

Learn how to build high‑value brands for clients who respect your work and pay premium prices.

What this programme is

The studio-building playbook

The studio-building playbook

The studio-building playbook

Great design gets you noticed. Knowing how to price, sell, and deliver is what keeps clients coming back.

Great design gets you noticed. Knowing how to price, sell, and deliver is what keeps clients coming back.

01 — design

Identity

Mastery.

The complete Ajeeb Studio process. Strategy, visual direction, logo systems, type, colour, guidelines. Everything that goes into a project worth $5K to $15K and above.

02 — operations

Studio

Systems.

Pricing frameworks, proposal templates, client qualification, contracts. How to run a practice that does not run you into the ground.

03 — marketing

Client

Acquisition.

How to attract, qualify, and close the right clients. Positioning, case studies that sell, one off projects turned into retainers.

04 — Portfolio

Real Project
Work.

Live briefs throughout the programme. Graduate with 2 to 3 full case studies and a repeatable delivery system you can use on every future project.

Programme Structure

3 months.
3 phases.

3 months.
3 phases.

3 months.
3 phases.

Each phase builds on the last. By week twelve you have the craft, the business, and a real client pipeline. Not just a certificate.

Each phase builds on the last. By week twelve you have the craft, the business, and a real client pipeline. Not just a certificate.

Each phase builds on the last. By week twelve you have the craft, the business, and a real client pipeline. Not just a certificate.

01

Phase · Month 1

Master Identity.

Master Identity.

Deep dive into the Ajeeb Studio identity process, from first brief to finished brand guidelines. You finish month one with a complete, real brand identity in your portfolio.

Brand Strategy

Moodboarding

Logo Systems

Type & Colour

Guidelines

02

Phase · Month 2

Build the Business.

Build the Business.

This is where most designers fall down. Pricing, proposals, positioning, contracts, client acquisition. You finish month two knowing exactly how to price, pitch, and close clients.

Positioning

Pricing Strategy

Proposals

Client Acquisition

Retainers

03

Phase · Month 3

Go Live. Get Clients.

Go Live. Get Clients.

Execute on live briefs. Build case studies. Launch your portfolio. Walk out with active clients or a warm pipeline. You walk out with real work, real clients, and a real pipeline.

Live Briefs

Case Studies

Portfolio

Pitching

Client Pipeline

Who this is for

Built for the
right person.

Built for the
right person.

Built for the
right person.

We keep this to 25 students so every person gets real time and real attention. That means we have to be honest about fit, on both sides.

We keep this to 25 students so every person gets real time and real attention. That means we have to be honest about fit, on both sides.

You're a good fit if —

You have basic Illustrator or Figma skills

You've done some design work — freelance, bootcamp, or studio

You want to charge $5K+ per brand identity project

You can commit 8–10 hours a week for 3 months

You want a real system, not just more techniques

You're building a freelance practice or small studio

You're open to direct, honest feedback on your work

This isn't for you if —

You've never opened a design tool

You want passive content to watch and forget

You can't show up consistently for 3 months

You're chasing shortcuts with no intention of doing the work

You're not open to critique or changing how you work

You haven't thought about what you want to build

Everything included

What you actually get.

What you actually get.

What you actually get.

01

24+ Live Sessions with Areeb

Two sessions per week. Real-time critique, Q&A, and deep dives — not pre-recorded. All sessions fully recorded with replay access.

02

Complete Identity Process

Every step of the Ajeeb Studio brand identity workflow. Templates, frameworks, and exact documents used on real client projects.

02

Complete Identity Process

Every step of the Ajeeb Studio brand identity workflow. Templates, frameworks, and exact documents used on real client projects.

03

Studio Business Playbook

Pricing, proposal templates, client qualification scripts, contracts, and onboarding flows. Everything to run a professional practice from day one.

03

Studio Business Playbook

Pricing, proposal templates, client qualification scripts, contracts, and onboarding flows. Everything to run a professional practice from day one.

04

Live Client Brief Work

Work on real briefs throughout. Graduate with 2–3 full case studies and a portfolio that proves you can deliver at a premium level.

05

Private Cohort Community

10 designers. One cohort. Tight, focused, real accountability — not a ghost-town group chat with 500 lurkers.

06

Ajeeb Studio Certification

Recognised by studios and clients across Pakistan, Canada, the US, and the Middle East. Yours on graduation.

06

Ajeeb Studio Certification

Recognised by studios and clients across Pakistan, Canada, the US, and the Middle East. Yours on graduation.

Areeb Tariq

Founder, Ajeeb Studio
Kilkenny, Ireland

From Areeb

Let me be straight with you.

Let me be straight with you.

If you're reading this, you can already design. You know Illustrator. You've delivered work. Maybe you've had some clients. But something isn't clicking. The money isn't where it should be, the clients aren't the ones you want, and every project still feels like you're figuring it out from scratch.

If you're reading this, you can already design. You know Illustrator. You've delivered work. Maybe you've had some clients. But something isn't clicking. The money isn't where it should be, the clients aren't the ones you want, and every project still feels like you're figuring it out from scratch.

That's not a skills problem. That's a systems problem.

That's not a skills problem. That's a systems problem.

"Most designers are great at making things. Very few know how to run a practice that charges properly, qualifies clients, and delivers work that earns repeat business."

"Most designers are great at making things. Very few know how to run a practice that charges properly, qualifies clients, and delivers work that earns repeat business."

At Ajeeb Studio, we've worked with Spotify, Uber, Coke Studio, Red Bull. Not because we got lucky, but because we built a process. A clear system for every identity project, a framework for pricing, and a way of getting clients that doesn't depend on luck.

At Ajeeb Studio, we've worked with Spotify, Uber, Coke Studio, Red Bull. Not because we got lucky, but because we built a process. A clear system for every identity project, a framework for pricing, and a way of getting clients that doesn't depend on luck.

This 3-month programme is me sharing that entire system. Not a course you watch and forget. Live sessions, real critique, actual client briefs, direct access to me throughout. We cap it at 25 students because any more than that and it stops being mentorship.

This 3-month programme is me sharing that entire system. Not a course you watch and forget. Live sessions, real critique, actual client briefs, direct access to me throughout. We cap it at 25 students because any more than that and it stops being mentorship.

Applications take 5 minutes. I personally review every one within 3–5 days. If shortlisted, we get on a 20-minute call before anything else happens. No pressure. Just an honest conversation about whether this is right for you.

Applications take 5 minutes. I personally review every one within 3–5 days. If shortlisted, we get on a 20-minute call before anything else happens. No pressure. Just an honest conversation about whether this is right for you.

Areeb Tariq

Founder, Ajeeb Studio

This programme

creates impact

This programme

creates impact

Honest feedback from students across our previous cohorts.

Honest feedback from students across our previous cohorts.

This programme is something I will carry with me throughout my design journey. Areeb is a phenomenal mentor whose expertise and depth of knowledge truly shine through every session. It not only strengthened my understanding of design fundamentals but also taught me how to use social media to build a personal brand and identity, which is incredibly valuable in today's world. I am deeply grateful to Areeb and cannot recommend this enough.

Arshan Tawhidi

Product Designer

I learned a lot by taking this programme. I got to learn and work on real brand case studies and also learn about how to present the identities professionally. Though I was not able to attend the live sessions due to my college assignments, but I did try to watch the recordings. The recordings were detailed and flexible for me to catch up the lessons I missed. The programme was no doubt a productive experience overall. I would enrol myself again to learn more stuff.

Muhammad Saad Burki

Student

It was a crazy experience overall, from thinking I cannot make a whole illustration in the last class, I guess that sums up my journey. The way I think now, the way my mindset has changed, the way I have clarity that I would not have had otherwise. All thanks goes to none other than Areeb. I will surely miss all their efforts. How he goes above and beyond to teach us is incredible. Only if more designers in Pakistan were like him, this industry would be somewhere else.

Hoorain Ilahi

Illustrator | Graphic Designer

The sessions were packed with creativity, insights, and practical lessons that opened up new ways of thinking about branding for me. Areeb was an incredible mentor. He was approachable, inspiring, and full of valuable knowledge. Just yesterday, I applied one of his pieces of advice during a client meeting, and it worked perfectly. Having that kind of first-hand learning from Areeb has set the tone for the next bootcamps, which I’ll definitely be attending. Plus, the community vibe made the experience even better; everyone was so supportive, curious, and genuinely passionate about design. In the end, I just want to say that I learned a lot, met amazing people, and left feeling more inspired than ever.

Syed Zain Hasan

Graphic Designer

I think Areeb is an amazing instructor. I learned a lot about branding and identity from the classes. Even though I'm an orthodontist, it was an extremely eye opening experience for me to learn about how there's so many aspects to creating a visual experience for the client and how brand identity can be expressed creatively.

Sultan Abdul Haseeb

Orthodontist

Joining the bootcamp was the best decision I ever took. I had been super confused about what my career path should be. After joining the bootcamp, I got clarity of my interests and learned how to showcase my talent and my work in public. I got the guts to start posting my portfolio on social sites and the response I got was really amazing. A few clients got in touch with me directly and I am currently working on their projects. I was sick of design jobs and how designers are treated in Pakistan. Joining the Bootcamp gave me the confidence to work on my own and make design decisions without anyone standing on my head. Taught me how to handle clients and how to propose new ideas so the client gets impressed and offers more work. So yeah! One of the best decisions of my life.

Khadeeja Zehra

Freelancer

Joining this programme has been such an eye opening experience for me, especially coming from a completely non design background. It gave me a solid foundation and the confidence to start thinking like a designer. I have learned so much in such a short time, from understanding design principles to applying them in real projects. Areeb was an incredible mentor, always supportive, patient, and ready to guide whenever I faced challenges. The hands on approach and consistent feedback really helped me grow both creatively and technically. I am truly grateful for this experience as it has sparked a whole new level of excitement and direction in my design journey.

Sana Mohammedy

Student

The bootcamp is packed with in-depth industry knowledge that every designer needs and a community of like-minded individuals! Rather than just learning how to use a software, we delved deeper into the core, behind-the-scenes aspects of branding such as research which was incredibly valuable. This experience has helped refine my design thinking and process, enabling me to create brand identities that not only look visually appealing but also connect with the right audience.

Alina Tosif

Graphic Designer

This programme is something I will carry with me throughout my design journey. Areeb is a phenomenal mentor whose expertise and depth of knowledge truly shine through every session. It not only strengthened my understanding of design fundamentals but also taught me how to use social media to build a personal brand and identity, which is incredibly valuable in today's world. I am deeply grateful to Areeb and cannot recommend this enough.

Arshan Tawhidi

Product Designer

I think Areeb is an amazing instructor. I learned a lot about branding and identity from the classes. Even though I'm an orthodontist, it was an extremely eye opening experience for me to learn about how there's so many aspects to creating a visual experience for the client and how brand identity can be expressed creatively.

Sultan Abdul Haseeb

Orthodontist

I learned a lot by taking this programme. I got to learn and work on real brand case studies and also learn about how to present the identities professionally. Though I was not able to attend the live sessions due to my college assignments, but I did try to watch the recordings. The recordings were detailed and flexible for me to catch up the lessons I missed. The programme was no doubt a productive experience overall. I would enrol myself again to learn more stuff.

Muhammad Saad Burki

Student

It was a crazy experience overall, from thinking I cannot make a whole illustration in the last class, I guess that sums up my journey. The way I think now, the way my mindset has changed, the way I have clarity that I would not have had otherwise. All thanks goes to none other than Areeb. I will surely miss all their efforts. How he goes above and beyond to teach us is incredible. Only if more designers in Pakistan were like him, this industry would be somewhere else.

Hoorain Ilahi

Illustrator | Graphic Designer

Joining this programme has been such an eye opening experience for me, especially coming from a completely non design background. It gave me a solid foundation and the confidence to start thinking like a designer. I have learned so much in such a short time, from understanding design principles to applying them in real projects. Areeb was an incredible mentor, always supportive, patient, and ready to guide whenever I faced challenges. The hands on approach and consistent feedback really helped me grow both creatively and technically. I am truly grateful for this experience as it has sparked a whole new level of excitement and direction in my design journey.

Sana Mohammedy

Student

The sessions were packed with creativity, insights, and practical lessons that opened up new ways of thinking about branding for me. Areeb was an incredible mentor. He was approachable, inspiring, and full of valuable knowledge. Just yesterday, I applied one of his pieces of advice during a client meeting, and it worked perfectly. Having that kind of first-hand learning from Areeb has set the tone for the next bootcamps, which I’ll definitely be attending. Plus, the community vibe made the experience even better; everyone was so supportive, curious, and genuinely passionate about design. In the end, I just want to say that I learned a lot, met amazing people, and left feeling more inspired than ever.

Syed Zain Hasan

Graphic Designer

This programme is something I will carry with me throughout my design journey. Areeb is a phenomenal mentor whose expertise and depth of knowledge truly shine through every session. It not only strengthened my understanding of design fundamentals but also taught me how to use social media to build a personal brand and identity, which is incredibly valuable in today's world. I am deeply grateful to Areeb and cannot recommend this enough.

Arshan Tawhidi

Product Designer

Joining this programme has been such an eye opening experience for me, especially coming from a completely non design background. It gave me a solid foundation and the confidence to start thinking like a designer. I have learned so much in such a short time, from understanding design principles to applying them in real projects. Areeb was an incredible mentor, always supportive, patient, and ready to guide whenever I faced challenges. The hands on approach and consistent feedback really helped me grow both creatively and technically. I am truly grateful for this experience as it has sparked a whole new level of excitement and direction in my design journey.

Sana Mohammedy

Student

Joining the bootcamp was the best decision I ever took. I had been super confused about what my career path should be. After joining the bootcamp, I got clarity of my interests and learned how to showcase my talent and my work in public. I got the guts to start posting my portfolio on social sites and the response I got was really amazing. A few clients got in touch with me directly and I am currently working on their projects. I was sick of design jobs and how designers are treated in Pakistan. Joining the Bootcamp gave me the confidence to work on my own and make design decisions without anyone standing on my head. Taught me how to handle clients and how to propose new ideas so the client gets impressed and offers more work. So yeah! One of the best decisions of my life.

Khadeeja Zehra

Freelancer

The Ajeeb design bootcamp has been the best six weeks spent at my desk!! It was flexible and met my needs as a full time student, these classes provided the means for me to improve exponentially, both in terms of design and mindset. Saying I am a different person, as a designer, at the end of it would be an understatement, that's just how well this course worked for me! Everything from the classes, interactions with like-minded individuals, growing a network, feedback loops, practical lessons from projects, and an insider's view on branding, grew me as a creative. But most importantly this bootcamp allowed me to carve the direction I wanted to take my future design career towards, unlocking a newfound interest for brand identity design, which was the most exciting outcome of it all.

Eman Ahmed

Designer

It was a crazy experience overall, from thinking I cannot make a whole illustration in the last class, I guess that sums up my journey. The way I think now, the way my mindset has changed, the way I have clarity that I would not have had otherwise. All thanks goes to none other than Areeb. I will surely miss all their efforts. How he goes above and beyond to teach us is incredible. Only if more designers in Pakistan were like him, this industry would be somewhere else.

Hoorain Ilahi

Illustrator | Graphic Designer

I learned a lot by taking this programme. I got to learn and work on real brand case studies and also learn about how to present the identities professionally. Though I was not able to attend the live sessions due to my college assignments, but I did try to watch the recordings. The recordings were detailed and flexible for me to catch up the lessons I missed. The programme was no doubt a productive experience overall. I would enrol myself again to learn more stuff.

Muhammad Saad Burki

Student

The bootcamp is packed with in-depth industry knowledge that every designer needs and a community of like-minded individuals! Rather than just learning how to use a software, we delved deeper into the core, behind-the-scenes aspects of branding such as research which was incredibly valuable. This experience has helped refine my design thinking and process, enabling me to create brand identities that not only look visually appealing but also connect with the right audience.

Alina Tosif

Graphic Designer

I think Areeb is an amazing instructor. I learned a lot about branding and identity from the classes. Even though I'm an orthodontist, it was an extremely eye opening experience for me to learn about how there's so many aspects to creating a visual experience for the client and how brand identity can be expressed creatively.

Sultan Abdul Haseeb

Orthodontist

The sessions were packed with creativity, insights, and practical lessons that opened up new ways of thinking about branding for me. Areeb was an incredible mentor. He was approachable, inspiring, and full of valuable knowledge. Just yesterday, I applied one of his pieces of advice during a client meeting, and it worked perfectly. Having that kind of first-hand learning from Areeb has set the tone for the next bootcamps, which I’ll definitely be attending. Plus, the community vibe made the experience even better; everyone was so supportive, curious, and genuinely passionate about design. In the end, I just want to say that I learned a lot, met amazing people, and left feeling more inspired than ever.

Syed Zain Hasan

Graphic Designer

This bootcamp was an exceptional learning experience for me. I came in with a lot of scattered knowledge, things I understood individually but didn't know how to structure into a proper case study or present confidently to clients. This program helped me connect all those dots. Areeb was incredibly approachable and patient, always ready to answer my endless questions, and that made the learning process so smooth. One of the biggest takeaways for me was how supportive and welcoming the entire environment was. I felt comfortable, encouraged, and genuinely guided. I also got the chance to connect with the design community and discovered so many talented people, which was truly inspiring. What I loved most about this bootcamp is that your skill level doesn't matter, you grow naturally throughout the sessions. By the end, you not only learn new things but also understand your strengths and what makes your work stand out. Overall, it was an amazing experience.

Hoor Zubair

Designer

Invest in your craft.

Invest in your craft.

We know $1,500 is a real number. That is why we made it flexible. Pick what works for you and get started.

We know $1,500 is a real number. That is why we made it flexible. Pick what works for you and get started.

What is included — value breakdown

24 plus live sessions with Areeb: ($8,000+ value)

Complete identity process and templates: ($2500+ value)

Studio business playbook: (Priceless)

2–3 portfolio case studies: ($800+ value)

Private cohort community: ($300+ value)

Ajeeb Studio Certification: ($200+ value)

3 MONTHLY PAYMENTS

$500

Per month

Same full access, spread over 3 months

PAY IN FULL

$1,500

Full 3-month programme. Live sessions, templates, briefs,

certification.

We've got you.

If you show up and do the work and something genuinely isn't right, reach out. We will always have an honest conversation.

If you show up and do the work and something genuinely isn't right, reach out. We will always have an honest conversation.

Application Process

How to get in.

How to get in.

How to get in.

Fill the Application

Tell us where you are, what you have built, and where you want to go. Be honest, that is what actually gets people in. We read every single one personally. Takes about 5 to 10 minutes.

Review Within 3–5 Days

If you are shortlisted, you will get a calendar link to book a 20 minute call. If it is not the right fit, we will tell you why, honestly. No ghosting, no auto-rejections. You will hear back either way.

Secure Your Seat

If accepted, you will receive an offer and payment details. Your seat is held for 48 hours and confirmed on payment. No money changes hands before the call, ever. Payment plan available on request.

FAQ

Straight answers

Straight answers

Do I need design experience to apply?

Yes — basic Illustrator or Figma familiarity is required. You don't need to be advanced, but total beginners won't keep pace. Unsure? Apply anyway and we'll figure it out on the call.

Do I need design experience to apply?

Yes — basic Illustrator or Figma familiarity is required. You don't need to be advanced, but total beginners won't keep pace. Unsure? Apply anyway and we'll figure it out on the call.

Do I need design experience to apply?

Yes — basic Illustrator or Figma familiarity is required. You don't need to be advanced, but total beginners won't keep pace. Unsure? Apply anyway and we'll figure it out on the call.

How many hours per week does this take?

How many hours per week does this take?

How many hours per week does this take?

Are sessions recorded if I miss one?

Are sessions recorded if I miss one?

Are sessions recorded if I miss one?

Can I pay in instalments?

Can I pay in instalments?

Can I pay in instalments?

Is this the same as Ajeeb's intro courses?

Is this the same as Ajeeb's intro courses?

Is this the same as Ajeeb's intro courses?

When does the next cohort start?

When does the next cohort start?

When does the next cohort start?

What timezone are sessions in?

What timezone are sessions in?

What timezone are sessions in?

What if I don't get accepted?

What if I don't get accepted?

What if I don't get accepted?

Cohort 06 · August 2026 · 25 Seats Only

Ready to apply?

Ready to apply?

Ready to apply?

25 seats. Cohort 6. Rolling review. No payment until you are accepted. Areeb personally reviews every application within 3 to 5 days. The earlier you apply, the better your chances.

25 seats. Cohort 6. Rolling review. No payment until you are accepted. Areeb personally reviews every application within 3 to 5 days. The earlier you apply, the better your chances.

Personally reviewed · Reply in 3–5 days · No payment until accepted

Investment

$1,500

$1,500

$1,500

Full 3-month programme. Live sessions, templates, briefs, certification.

Payment plan available on request

A 3-month bootcamp for designers ready to go professional. Master identity design end to end and build the business behind it.

Programme

What this is

Curriculum

Apply

Contact

adf@ajeebstudio.com

Instagram

YouTube

© 2026 Ajeeb Studio. All rights reserved.

Privacy Policy

Worldwide